

An Italian race walker who soared to Olympic gold in 2008, only to have his career defined by a dramatic doping scandal and a controversial comeback.
Alex Schwazer’s athletic story is a stark drama of triumph, disgrace, and redemption. From the mountains of South Tyrol, he emerged as a powerhouse in the grueling 50-kilometer race walk. His moment of glory came at the Beijing 2008 Olympics, where he won gold for Italy in dominant fashion, finishing over a minute ahead of his nearest rival. He seemed poised for a lasting legacy. Then, in 2012, just before the London Games, he tested positive for the blood-booster EPO. He confessed immediately, stating he wanted to 'end the nightmare,' and received a multi-year ban. His story took another twist when he returned to competition, only to be implicated in a second doping case in 2016 involving testosterone, which he fiercely contested. After a lengthy legal battle, the Court of Arbitration for Sport ultimately upheld an eight-year ban in 2020, effectively ending his competitive career. Schwazer remains a polarizing figure, seen by some as a cheat and by others as a victim of a flawed system.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Alex was born in 1984, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1984
#1 Movie
Beverly Hills Cop
Best Picture
Amadeus
#1 TV Show
Dallas
The world at every milestone
Apple Macintosh introduced
Berlin Wall falls; Tiananmen Square protests
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
Russia annexes Crimea; Ebola outbreak in West Africa
AI reshapes industries; Paris Olympics
He was a talented cross-country skier in his youth before focusing entirely on race walking.
His 2008 Olympic gold was Italy's first in race walking since 1980.
After his first doping ban, he worked in construction and as a personal trainer.
“I walked fifty kilometers in Beijing to stand on the highest step, and they took the medal from my hands.”