
A Brazilian defensive rock whose thunderous free-kicks earned him the nickname 'The Tank' and made him a cult hero at Chelsea and PSV Eindhoven.
Alex Rodrigo Dias da Costa, known as Alex, helped PSV Eindhoven secure multiple Eredivisie titles with his defensive prowess and set-piece fireworks. His right foot struck a football like a cannon, and fans remember his free-kicks that blasted through walls and past stunned goalkeepers. At Chelsea, he was often a squad player, but his physicality was unmistakable in the Premier League. In an era of elegant defenders, Alex was a throwback: a no-nonsense, powerful enforcer who could decide a game with one explosive swing of his leg.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Alex was born in 1982, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1982
#1 Movie
E.T. the Extra-Terrestrial
Best Picture
Gandhi
#1 TV Show
Dallas
The world at every milestone
Michael Jackson releases Thriller
Black Monday stock market crash
Oklahoma City bombing; Windows 95 released
Google founded; Clinton impeachment
Y2K passes without incident; contested Bush-Gore election
US invades Iraq; Human Genome Project completed
Curiosity rover lands on Mars; Sandy Hook shooting
Russia invades Ukraine; Queen Elizabeth II dies
His nickname 'O Tanque' (The Tank) was given for his powerful physique and strong playing style.
Alex began his European career at Dutch club Santos, unrelated to the Brazilian team, before moving to PSV.
He is known for scoring several goals directly from free-kicks, often with minimal curve and maximum power.
“A defender's job is to make the striker remember your name.”