

A soulful British vocalist whose electronic blues found global resonance after a Microsoft ad campaign.
Alex Clare emerged from London's music scene as a singer-songwriter with a gravelly, emotive voice that defied easy categorization. His 2011 debut, 'The Lateness of the Hour,' was a bold fusion of soulful introspection and aggressive dubstep production, crafted with the help of Major Lazer. While initially garnering critical respect, his career trajectory shifted dramatically when his single 'Too Close' was featured in a 2012 Internet Explorer advertising campaign, propelling the song into international charts. This unexpected mainstream success created a complex narrative for Clare, an artist suddenly known to millions through a web browser. He navigated this by staying true to his musical roots, later exploring more organic sounds and openly discussing the role of his Jewish faith in his life and creative process, carving a path distinct from fleeting internet fame.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Alex was born in 1985, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1985
#1 Movie
Back to the Future
Best Picture
Out of Africa
#1 TV Show
Dynasty
The world at every milestone
Live Aid concerts raise money for Ethiopian famine
Hubble Space Telescope launched; Germany reunifies
Google founded; Clinton impeachment
September 11 attacks transform the world
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
He is an observant Jew and has spoken about balancing his faith with a career in the music industry.
Before his solo career, he was the drummer for the English ska band The Streets.
He turned down a place at the prestigious Brit School to pursue music independently.
“I'm not a robot, I'm not a monster, I'm just a man.”