

A skilled mercenary captain who parlayed battlefield prowess into a lasting dynasty as the founding lord of Pesaro.
In the cutthroat world of 15th-century Italian politics, Alessandro Sforza was a master of self-invention. The illegitimate brother of the mighty Francesco Sforza, Duke of Milan, Alessandro knew his path to power would be won not by birthright but by the sword. He built his reputation as a capable *condottiero*, a mercenary general whose loyalty was for hire to the highest bidder among Italy's squabbling city-states. His military success was rewarded in 1445 when he purchased the lordship of Pesaro, a strategic coastal city. This move established the Pesaro branch of the sprawling Sforza family, a lineage that would rule for a century. As lord, he proved to be more than a soldier, investing in the city's fortifications and cultural life, and navigating the treacherous alliances between popes, kings, and rival dukes to secure his family's foothold. His life exemplifies the brutal meritocracy of Renaissance Italy, where a shrewd man with a strong army could carve out his own piece of the peninsula.
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He was the illegitimate half-brother of Francesco Sforza, the powerful Duke of Milan.
His second wife was Costanza da Varano, a well-educated noblewoman from a ruling family, which helped legitimize his rule.
He initially purchased the lordship of Pesaro from Galeazzo Malatesta for 20,000 florins.
“A fortress built by fear lasts only until a bolder man arrives.”