

An Olympic swimming pioneer who dominated the backstroke, then revolutionized water safety and equipment for generations to come.
Adolph Kiefer wasn't just a champion swimmer; he was a force of innovation who changed the sport in and out of the pool. As a teenager, he stunned the world at the 1936 Berlin Olympics, winning gold in the 100-meter backstroke with such ease that he was never beaten in an international race. He was the first to break the minute barrier in the 100-yard backstroke, shattering world records with a revolutionary straight-arm recovery. His impact deepened after World War II, where, serving in the Navy, he was appalled by poor sailor swimming skills and devised new survival training. This led him to found a company that invented durable nylon swimsuits, the first non-turbulent racing lane lines, and modern kickboards. Kiefer's dual legacy is that of an unmatched athlete and a practical inventor whose products made swimming faster, safer, and more accessible.
1901–1927
Grew up during the Depression, fought World War II, and built the postwar economic boom. Defined by shared sacrifice, institutional trust, and a belief that hard work and loyalty would be rewarded.
Adolph was born in 1918, placing them squarely in The Greatest Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
The biggest hits of 1918
The world at every milestone
World War I ends; Spanish flu pandemic kills millions
The Great Kanto earthquake devastates Tokyo
The Empire State Building opens as the world's tallest
Jesse Owens wins four golds at the Berlin Olympics
World War II begins; The Wizard of Oz premieres
Israel declares independence; Berlin Blockade begins
NASA founded
Martin Luther King Jr. and Robert Kennedy assassinated
First test-tube baby born
Pan Am Flight 103 bombed over Lockerbie
Google founded; Clinton impeachment
#MeToo movement; solar eclipse crosses the US
He remained undefeated in official backstroke competition throughout his entire amateur career.
He turned down an invitation to meet Adolf Hitler after his Olympic victory.
His company's innovations included the first pace clocks used on pool decks.
He was inducted into the International Swimming Hall of Fame as both an athlete and a contributor.
“I’m not in the swimming business, I’m in the safety business.”