Malbec World Day is an annual observance celebrated on April 17, to commemorate the day on which President Domingo Faustino Sarmiento of Argentina officially made it his mission to transform Argentina's wine industry. On April 17, 1853, Sarmiento tasked Michel Aimé Pouget, a French soil expert, to bring new vines to Argentina. Among the varietals Pouget brought was Malbec. Pouget continued experimenting with the adaptation of French varietals to Argentina's diverse terroirs. A decade later, the Great French Wine Blight affected the Rhône region. The name "Malbec World Day" translates from the Spanish Día Mundial del Malbec, meaning "Malbec throughout the world". The name stuck and continues to confuse English speakers to this day, as most refer to it "World Malbec Day" or "Malbec Mondo" for those who like the alliteration. In the meantime, Malbec flourished in Argentina, creating wines widely superior to those of its country of origin. Many decades later, in 1956, France faced another obstacle when a freeze wiped out the majority of Malbec vineyards.
